Ron joined the Milwaukee Youth Symphony Orchestra as Marketing Director, a newly created position.
Prior to coming to MSYO, he spent over 20 years in consumer marketing in retail banking, at both large and small institutions. In pivoting from retail banking to MSYO, he finds the marketing issues are not that dissimilar. In both, you need a message, something you really want to say that tells why you exist, what you do and how you do it differently. And in both, you need to make it easy for the customer to do business with you – whether it’s in communications, website navigation, customer service, etc. Then you have to create processes for saying and doing these things.
He enjoys being part of an organization that uses music as a bridge to inspire confident, creative and collaborative young people. He finds it moving and powerful to hear many voices come together as one, and create beautiful sounds together.
Ron worked in consumer marketing and product management at: Guaranty Bank, M&I Bank/BMO Harris, Nationwide Bank, National City (now PNC), Bank One (now Chase), Bank of America and Chiquita Brands. He received his MBA from the University of Chicago, and his bachelor’s degree from Whitman College. He also serves on the board of directors of Jewish Family Services Housing.
His wife, Kari Gunderson, is currently teaching Suzuki violin. She has taught violin and viola performance at Ohio State University and Florida State University while performing and organizing various groups. She is his muse in the uplifting world of music.