Marketing Director Shana Baldassi brings more than 15 years of leadership experience in Marketing and Digital Commerce to her role at the Milwaukee Youth Symphony Orchestra. She has led the development and execution of high-impact marketing strategies for nationally recognized consumer brands and retailers, with a focus on driving growth through innovative, omni-channel campaigns.

Her expertise in data-driven marketing and brand storytelling supports MYSO’s mission to expand its reach and deepen community engagement. Shana is particularly passionate about using audience insights to bring the inspiring stories of MYSO’s young musicians to life, highlighting the transformative power of music for both students and supporters.

Shana holds a Bachelor of Business Administration degree in marketing from the University of Wisconsin–Milwaukee and lives in Sussex, Wisconsin, with her husband, three children, and their dog, Coco.